This campaign makes use of bilingual television, radio, and newspaper advertisements as well as use of the Internet to reach the diverse population of Medicare beneficiaries.ĬMS also publishes an annual handbook, Medicare & You, which is mailed to every beneficiary household each fall, and to new enrollees each month. The “Helping You Help Yourself” media campaign is a multi-million dollar effort to help Medicare beneficiaries and their families utilize Medicare's information resources more effectively to get help with questions, recognize their options, and better understand Medicare coverage policies. In the past year, CMS has launched several new initiatives to improve its communications with Medicare beneficiaries. We conclude with a discussion of the key challenges facing the pilot and national NHQI. We also describe a major CMS pilot project to test the feasibility and effectiveness of the new communications program for beneficiary choice and quality improvement. The article emphasizes the evolution of performance measurement in nursing homes and recent efforts by CMS to develop new measures. In this article, we describe CMS's initiative to use nursing home performance measurement as a tool to share information on the quality of care provided in nursing homes for beneficiaries and their families. A key challenge in that evolution is effective communication of the quality of Medicare services provided under the program in terms that beneficiaries can understand. Over the years, CMS's role has evolved from that primarily of claims administrator to one of insurer and information resource for the beneficiaries covered under the Medicare and Medicaid Programs. CMS covers almost 40 million people with Medicare.
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